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Article: AMV scoops 11m [pounds sterling] Norwich Union brief.(Agencies)(Abbott Mead Vickers.BBDO Ltd.)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 3, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Norwich Union has awarded its 11m [pounds sterling] brand, life and pensions advertising business to Abbott Mead Vickers.BBDO (AMV) after a final contest against Fallon. The move consolidates all the insurer's advertising with AMV, which already held the 7m [pounds sterling] account for Norwich Union Direct.
Incumbent McCann Erickson did not repitch. Mother withdrew after a conflict arose with an existing client, internet bank Egg, and was replaced by DDB London. The pitch was handled by Agency Insight.
The review was called by Norwich Union director of marketing strategy and communications Sally Shire in April (MW April 1). Shire worked closely with ...