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Article: Chicago-Based Maker of Equal Plans Baking Sweetener.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- May 10, 2004
CopyrightCOPYRIGHT 2004 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Robert Manor
May 10--The company that makes the artificial sweetener Equal says it will market a new reduced-calorie sweetener that can be used in baking, potentially a plus for people on a low-carbohydrate diet.
Chicago-based Merisant said it will begin marketing Equal Sugar Lite this fall. The product is half sugar, with the remainder a mix of aspartame and other flavorings and ingredients, giving it half the calories of sugar.
"We know 8 out of 10 Americans are looking for [a sweetener] like that," said Etienne Veber, chief executive officer of Merisant, citing company research. He said Equal Sugar Light should be available ...