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Article: IPT creates charity recruitment portal.(IPT teams with Pell & Bales)(Brief Article)
- Article from:
- New Media Age
- Article date:
- June 3, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Email marketer IPT has teamed up with telemarketing agency Pell & Bales to create a recruitment portal for charities, capturing email addresses of potential donors.
The E-recruit scheme will appear on IPT's customer acquisition site MyOffers.co.uk, and link to relevant microsites where users will be asked to fill in an online direct debit form. Seven charities are involved in the project, including Cancer Research UK, NSPCC, ...