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Article: A la carte lives, up north.(cable network sales in canada)(a la carte)
- Article from:
- Multichannel News
- Article date:
- June 14, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON -- U.S. cable networks don't like to market the fact that many of their branded services are sold a la carte--not here in the U.S., but across the border in Canada.
In the U.S. market, ad-supported cable networks insist on placement within large tiers, viewing that model as the most conducive to building audience and developing the vital dual revenue stream.
But for many U.S. cable networks doing business up north, a change in latitude has produced a change in attitude toward a la carte.
The lack of a la carte in the U.S. is coming under close scrutiny in Congress. Some lawmakers view the mandatory purchase of large packages as a ...