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Article: Legal commits to doubling Alaska salmon purchases: ad campaign will tout merits of wild Alaska salmon.(Foodservice)
- Article from:
- Seafood Business
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Diversified Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Legal Sea Foods announced in late April it will purchase wild Alaska salmon over farmed salmon whenever possible and will work to educate consumers about the merits of wild Alaska salmon.
The 30-restaurant company says the certified sustainability, health benefits and taste of Alaska salmon make the fish its top choice. A print, radio and television ad campaign touting the benefits of Alaska salmon will begin in Washington, D.C., in June, followed by campaigns in Boston, New York and southern Florida later this year.
As part of an agreement with the state of Alaska and Seattle processor NorQuest Seafoods (see related news item on this page), Legal plans ...