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Article: Schering-Plough CEO Hassan discusses pharma industries challenges.(Schering-Plough Corp.)(Fred Hassan)
- Article from:
- Pharma Marketletter
- Article date:
- June 21, 2004
CopyrightCOPYRIGHT 2004 Marketletter Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fred Hassan, chief executive of Schering-Plough, has in a keynote speech addressed the confluence of difficult challenges facing the global pharmaceutical industry and their implications for the future. Mr Hassan was one of the speakers at the Pharma, Biotech and Device Colloquium held June 6-9 at Princeton University, New Jersey, USA.
Calling the current industry environment "unprecedented," Mr Hassan identified three of the most important challenges confronting the global, research-based pharmaceutical industry: intensifying complexity; sustaining product flow; and earning stakeholder trust - "in a fashion that will nurture the innovation-friendly environment ...
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