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Article: Movie Distributor United International Sets New Thailand Strategy.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 21, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Jun. 21--United International Pictures (UIP), a major Hollywood film distributor, aims to boost its revenues in Thailand by releasing more blockbusters and increasing its marketing budget.
The company is targeting 40 percent sales growth this year, double the 20 percent rate achieved last year.
The new strategy has been outlined by Anthony Vogels who last month became general manager of the Thai unit of UIP.
The Australian-born executive, who has 20 years' experience in the movie industry, is only the second foreigner to head up UIP Thailand in ...
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