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Article: Virile Growth: the US$2.4 billion men's hair care market continues to surge forward.(Global report: global hair care)
- Article from:
- Global Cosmetic Industry
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Men's hair care exemplifies the way in which men's grooming products are increasingly influenced by factors such as media exposure. In Japan, for example, hard-setting hair wax and the newly developed hair gum format benefited from the elaborate hairstyles worn by young men imitating celebrities such as pop stars. The World Cup, held in Japan and South Korea in 2002, also left its mark, with products encouraging many young men to go for the "Beckham" look. Global men's hair care sales continue to surge forward, valued at US$2.4 billion in 2003, up 4 percent versus 2002.
Making Headlines
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