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Article: Banderas' Spirit comes to U.S.(Spirit Antonio Banderas fragrance is being imported by Puig Fragrances & Personal Care North America Inc. )
- Article from:
- WWD
- Article date:
- June 18, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Faye Brookman
NEW YORK -- The celebrity fragrance phenomenon is filtering into the mass market.
Puig Fragrances & Personal Care North America Inc., a new North American mass market division of Puig Beauty & Fashion Group, is importing its already successful Spirit Antonio Banderas into drugstores, mass market retailers and select supermarket chains. The fragrance, which hits stores in September, is expected to achieve first-year sales of $30 million, according to industry sources.
The mass fragrance business could use the jolt. Women's mass market fragrance sales declined 6 percent to $500 million for the 52-week period ended Jan. 26, ...