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Article: Carabao Dang Firm Takes Aim at U.S., European Beverage Markets.
- Article from:
- Bangkok Post (Bangkok, Thailand)
- Article date:
- June 22, 2004
CopyrightCOPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bamrung Amnatcharoenrit
Jun. 22--Carabao Tawandang Co, the producer of Carabao Dang, is planning a bid to extend foreign sales of its energy drink to the US and Europe, in hopes of emulating the success of local rival Red Bull, which is now a global brand.
The export product, to be known as "Carabao," will be sold in 250 cc cans. The company will also spend about 300 million baht on machinery to produce a new carbonated version at its Samut Prakan plant.
Over the next few months, the Thai-owned firm will establish a marketing firm in the US to oversee distribution in that country. The company is also eyeing European markets, with the UK ...