|
|
Article: 'Good-For-You' Snacks Poised to Transform Snack Market; Nutritional Snacks Outperform More Traditional Products Over 5-Year Period.
- Article from:
- PR Newswire
- Article date:
- June 22, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, June 22 /PRNewswire/ -- As Americans increasingly claim to be conscious of weight and health issues, the food industry has an opportunity to transform the image of snacks from "junk" food to "health" food. According to "The U.S. Snack Market," a new report by market research publisher Packaged Facts, the "good-for-you" segment of the snack food market is poised for an explosion of products that are at the same time appealing (tasty, convenient, novel) and nutritious.
The good-for-you snack is a potential minefield for marketers, however. Americans are ambivalent and even hypocritical in their nutritional attitudes, and the cast of diet villains ...