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Article: The bottle is your billboard: decorating trends.
- Article from:
- Wines & Vines
- Article date:
- May 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A wine bottle without a label? Has it languished too long in the ice bucket? Not necessarily. Today, many premium and even moderately priced vintages are emerging from the bottling line naked of traditional paper labels, but not devoid of identity. An array of bottle decoration techniques literally makes branding a part of the bottle, and many are surprisingly affordable. We contacted suppliers of bottle decoration to learn more about this growing trend.
Screen Printing
Most of us are familiar with the screen printing process from its longtime use on flat objects like posters and T-shirts. In the last decade, it's been successfully adapted for commercial ...
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