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Article: ANNIVERSARY ALOE: IVORY GOES GREEN\ MAINSTAY SOAP BRAND FLOATS FOR 125 YEARS.(Business)
- Article from:
- The Cincinnati Post (Cincinnati, OH)
- Article date:
- June 22, 2004
CopyrightCOPYRIGHT 2004 The Cincinnati Post. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Nolan Associated Press
Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't discovered by accident.
Further, the white bar soap promoted since the 1800s with the slogan "it floats" is getting a rare addition to its product line on its 125th anniversary. The new green Ivory bar also floats.
P&G, the consumer products giant also known for Tide detergent and Crest toothpaste, is rolling out its Ivory Aloe soap today for sale in the United States and Canada -- the same territory acquainted with the traditional Ivory bar.
The soap floats because P&G whips air into it, which ...