Article: ANNIVERSARY ALOE: IVORY GOES GREEN\ MAINSTAY SOAP BRAND FLOATS FOR 125 YEARS.(Business)

Byline: John Nolan Associated Press

Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't discovered by accident.

Further, the white bar soap promoted since the 1800s with the slogan "it floats" is getting a rare addition to its product line on its 125th anniversary. The new green Ivory bar also floats.

P&G, the consumer products giant also known for Tide detergent and Crest toothpaste, is rolling out its Ivory Aloe soap today for sale in the United States and Canada -- the same territory acquainted with the traditional Ivory bar.

The soap floats because P&G whips air into it, which ...

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