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Article: Wild Oats Markets Chief Executive Has New Challenge in Turnaround Artist Role.
- Article from:
- The Denver Post (Denver, CO)
- Article date:
- January 25, 2004
CopyrightCOPYRIGHT 2004 The Denver Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kelly Pate Dwyer
Jan. 25--For a fix-it-and-go corporate turnaround artist, Wild Oats Markets chief executive Perry Odak seems unusually concerned about the politics of salmon and coffee beans.
The salmon sold at Boulder-based Wild Oats comes from a farm off the coast of Ireland, so as not to further deplete wild fish populations, Odak said on a recent tour of the new store on South Kipling Parkway.
Likewise, some bags of coffee beans are certified organic and bear the fair-trade label that indicates growers have been paid a living wage for their crops.
"This is a real commitment," said Odak, 58. "We just think as a company, we ...