Article: Wild Oats Markets Chief Executive Has New Challenge in Turnaround Artist Role.

Byline: Kelly Pate Dwyer

Jan. 25--For a fix-it-and-go corporate turnaround artist, Wild Oats Markets chief executive Perry Odak seems unusually concerned about the politics of salmon and coffee beans.

The salmon sold at Boulder-based Wild Oats comes from a farm off the coast of Ireland, so as not to further deplete wild fish populations, Odak said on a recent tour of the new store on South Kipling Parkway.

Likewise, some bags of coffee beans are certified organic and bear the fair-trade label that indicates growers have been paid a living wage for their crops.

"This is a real commitment," said Odak, 58. "We just think as a company, we ...

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