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Article: 'The Ellen DeGeneres Show'; Yelena Garofolo, senior VP, marketing and advertising, Warner Bros.; and Howard Borim, senior VP of marketing and creative director, Telepictures Productions.(Special Report: Promax&BDA Awards)
- Article from:
- TelevisionWeek
- Article date:
- June 21, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Christopher Lisotta Special to TelevisionWeek
Looking back now, it seems Warner Bros.' marketing department must have had an easy job-how could anyone think Ellen DeGeneres wouldn't succeed in the daytime talk market? But as Howard Borim, senior VP at Warner production arm Telepictures Productions, pointed out, "The fields are littered" with the bodies of affable comedians who thought they could transition to daytime chat.
Ms. DeGeneres, whose last sitcom had been canceled, was also suffering from some one-two punches that were not her fault. Yes, the whole Anne Heche thing was so 2001, but Rosie O'Donnell's post-talk show transition from nice to ...
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