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Article: Broadcasters go after piece of licensing pie.
- Article from:
- Video Age International
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As the cost of scripted programming increases and margins decrease, broadcasters are becoming more bullish on alternative revenue streams, particularly licensing.
It is a strategy that has long been part of kids' TV production since, historically, children's programming has provided narrow profit margins.
The recent trend of networks striving to own (whenever possible) part of the programs they air in order to share in licensing revenue is a direct result of this recognition, as is an increased presence at the annual Licensing Show in New York City. Charles Riotto, president of the International Licensing Industry Merchandisers' Association (LIMA) noted ...