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Article: Chains stretch hair care lead. (chain drug outlets hair preparation sales for 1991) (Industry Overview)
- Article from:
- Chain Drug Review
- Article date:
- January 27, 1992
CopyrightCOPYRIGHT 1992 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CDR Roundup--Chain drug outlets, let by deep discounters, made significant gains in the hair care market in 1991 to stretch their lead against other retail channels. In eight product segments chain drug stores added at least 8 percentage points to their leading shares. The biggest gain, up 13 points, was in hairstyling products.
Drug chains lost market share in only one hair care subcategory: men's hair coloring. But even there they continued to lead all retailers.
For hair care as a whole sales volume was flat in 1991, with a total of $5 billion for all retail channels. And drug chains made their gains in a market that saw varying sales performances ...