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Article: Impotence Drug, Toilet Paper Seek to Score with Costly Super Bowl TV Ads.
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- January 29, 2004
CopyrightCOPYRIGHT 2004 The Washington Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Donna De Marco
Jan. 29--Impotency, tax problems and toilet paper are among the myriad subjects being tackled during Super Bowl XXXVIII on Sunday.
Advertisers are shelling out a record $2.3 million for a 30-second chance to grab the attention of the super-size audience. The Super Bowl, which is the most-watched TV event of the year, attracted 88.6 million viewers last year.
The CBS-televised game, pitting the Carolina Panthers against the New England Patriots, will feature more than 60 spots from advertisers vying for a prestigious spot in Super Bowl advertising history.
"The Super Bowl is still the biggest showcase event with ...