|
|
Article: 'Za Bistro! An open-flame, stone-hearth oven is the focal point of this upscale, casual neighborhood bistro, the first of the chain's units, located in an Orlando, Fla., suburb. A blast chiller supports cook-chill preparation in a minimal but highly functional back-of-the-house kitchen.(chain profile)(Company Profile)
- Article from:
- Foodservice Equipment & Supplies
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
A popular professor at the Rosen School of Hospitality Management at University of Central Florida in Orlando, Christopher Muller, Ph.D., teaches courses on chain restaurants and brand management. In December 2003, he put the theories of success that he espouses to his students to the ultimate test. He and several partners--some of whom are former students--opened 'Za-Bistro! in Maitland, Fla., a suburb located five miles north of downtown Orlando. Today, Muller also carries the title of president and CEO of this new, European-style chain concept.
Selecting an operating theme that is compatible with growing demographics is a key principle for achieving success, ...
Related newspaper, magazine, and journal articles:
|
|
Article: Upscale restaurants join in low-carb craze
Charleston Gazette;
February 17, 2004 ;
700+ words
... ... Rosen School of Hospitality Management. Muller's own Za-Bistro in Orlando and nearby Maitland shuns pasta without marketing ... Now we've had to find ways to substitute that." Za-Bistro has solved the problem in part by allowing customers ...
|
|