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Article: Charities sign up to recruitment portal.(news)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- June 11, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A host of leading charities is teaming up with email marketing strategist Interactive Prospect Targeting (IPT) to launch a recruitment portal aiming to bolster donor numbers.
British Red Cross, Amnesty International, Cancer Research, Unicef, NSPCC, RNIB and The British Heart Foundation have all signed up to the scheme.
The consortium is embarking on what it hopes will be a highly responsive Internet programme targeting registered members and warm prospects.
The supporter recruitment drive is the brainchild of a partnership between IPT and telemarketing agency Pell & Bales. It will operate through IPT's customer acquisition site ...