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Article: Today's gift retailer 2004: Gifts & Decorative Accessories' fifth annual look at how specialty retailers are running their businesses. Part 1.(Retailer Comparison Survey)(Illustration)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gifts and decorative accessories specialty retailers, who continue to wrestle with a struggling economy and keen competition from an ever-expanding marketplace, are keeping a vigilant eye on their merchandise mix to attract customers and boost sales. The results of Gifts & Decorative Accessories' fifth annual survey of the operations of gift specialty retailers show a hold-the-line stance being taken on merchandise mix and price points. Even so, retailers are constantly looking for new products, attending markets, reading trade publications, and, increasingly, surfing the Internet for ideas and sources.
Of the 29 specific product categories that retailers were ...