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Article: Dell sees big sales potential in Latin America.
- Article from:
- The Dallas Morning News (Dallas, TX)
- Article date:
- March 24, 2004
CopyrightCOPYRIGHT 2004 The Dallas Morning News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dianne Solis
ROUND ROCK, Texas _ On the heels of a recovery in the United States, computer sales are swelling in Latin America.
And at the sprawling headquarters of Dell Inc., the No.1 computer maker in this country is cranking up production to keep up with a Latin American market share that has tripled in the last three years.
The fact that touchy-feely Latin Americans would embrace Dell's sterile buying experience via the Internet and telephone might seem surprising. But whether in Arkansas or Argentina, Massachusetts or Mexico, consumers want good value and service, company executives say.
"We've been doubling market share ...