Article: Allergy medicine price drop nothing to sneeze at.

Byline: April Lynch

SAN JOSE, Calif. _ As spring allergy sufferers start to pull out the Kleenex, they'll be reaching for their wallets a little less often this sneezing season.

In a big break for patients, the cost of a leading allergy medicine is falling amid a price war between brand-name and generic drug makers. Loratadine, the potent allergy-relief medication once sold only under the brand name Claritin, is going for as little as 9 cents a tablet. About a year ago, patients had to hand over about a dollar a pill.

Prices can vary widely, and patients used to the Claritin label may not recognize the generic versions of loratadine. But with ...

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