Article: Rich flavor of s'mores is turning up all over the place.

Byline: Heather McPherson

The research-and-development budget for one of the hottest new flavors in processed and prepared foods may have broken records for money not spent.

After all, one whole graham cracker, half a Hershey bar and one large marshmallow have to ring up under a buck. Heck, 50 cents might have done it.

The humble s'more is suddenly haute cuisine.

From power bars to martinis, the flavor combination is cropping up in supermarkets, tony nightclubs and restaurant dessert menus.

For the uninitiated, a s'more is a dessert sandwich created in the firm, deliberate squish of warm, toasted marshmallow atop a square of ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!