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Article: Kohl's Holds New York Fashion Event for New Daisy Clothing Line.
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- February 22, 2004
CopyrightCOPYRIGHT 2004 The Milwaukee Journal Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Doris Hajewski
Feb. 22--NEW YORK -- Kohl's Corp. rolled out the pink carpet here for its first celebrity fashion event -- a new women's clothing line named for Latina talk show personality and model Daisy Fuentes.
Against a backdrop of salsa music and pink cosmopolitan cocktails, the Menomonee Falls-based department store chain presented a trendy casual line aimed at boosting sales by appealing to women in their 20s and 30s.
"It's for the consumer who wants to be fashionable but can't fit into junior clothing," said Haim Dabah, chief executive of Regatta, the company that developed the line for Kohl's.
The glitzy New York ...