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Article: New York's Eric Mower acquires Charlotte, N.C., ad agency PriceMcNabb.

Article from:
Knight Ridder/Tribune Business News
Article date:
June 29, 2004
Copyright

By Charles Lunan, The Charlotte Observer, N.C. Knight Ridder/Tribune Business News

Jun. 29--The Charlotte marketing firm that tapped Charlotte Panthers Quarterback Jake Delhomme to pitch Bojangles' fried chicken in TV ads has been acquired by a New York firm.

PriceMcNabb Inc. is being acquired by Eric Mower and Associates for an unknown amount of stock and cash. The combined firm employs 200 and has $155 million in billings, a figure that includes the value of the advertising it buys for clients.

"This will make us much more competitive against big agencies up and down the East Coast," said Laura Mercer, 44, a partner in PriceMcNabb and ...

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