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Article: Buena Vista Pictures Marketing Breaks New Ground With Debut of Interactive 'SmarTrailer(TM)' With Exclusive 'National Treasure' Preview on Yahoo! Movies.

Article from:
PR Newswire
Article date:
June 29, 2004
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LOS ANGELES, June 29 /PRNewswire/ -- Moviegoers will have a whole new way to experience and interact with movie trailers online beginning this week with the debut of the SmarTrailer(TM) of Touchstone Pictures/Jerry Bruckheimer's exciting adventure, "National Treasure" on Yahoo! Movies (http://movies.yahoo.com/), it was announced today (6/29/04) by Oren Aviv, president of marketing for Buena Vista Pictures Marketing. 

 
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SmarTrailer(TM), a new innovation in online viewing, provides the option of viewing the film's theatrical ...

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