Article: Disa bets on bouillon cubes in Colombia.

Colombia, Jun 25, 2004 (Portafolio/SABI via COMTEX)

The company Disa, of the multinational Unilever, is entering the bouillon cube market with the brand Fruco. After investing US$20mil to develop and market the product, the company aims to conquer the leadership in the Colombian market in the middle-term. This year, the domestic bouillon cube market is estimated at Pesos$53.3bil. The investments in the segment amounted to Pesos$88.447bil in 2002 and Pesos$98.467bil in 2003. Disa turns ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!