|
|
Article: Nearly One-Quarter of Small and Medium-Sized Businesses Now Include Internet Yellow Pages in Marketing Mix; Analysts from The Kelsey Group and ConStat to present latest research on SMB advertisers at Directory Driven Commerce Conference next month in Atlanta.
- Article from:
- PR Newswire
- Article date:
- June 29, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PRINCETON, N.J., June 29 /PRNewswire/ -- New research from The Kelsey Group and ConStat, Inc. indicates that Internet Yellow Pages (IYP) is gaining ground among small and medium-sized business (SMB) advertisers. According to the Local Commerce Monitor, an ongoing study of SMB advertisers co-sponsored by the two firms, 24 percent of SMBs are using IYP as part of their advertising and promotion mix-a 60 percent increase over last year.
"This finding is a clear indication that advertisers are increasingly interested in online advertising solutions," said Charles Laughlin, program director for the Kelsey Report(R). "It also suggests that Yellow Pages publishers have ...