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Article: Delaney Lund lands 3m [pounds sterling] brief to relaunch Ambrosia.(Agencies)(Delaney Lund Knox Warren)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 10, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ambrosia, the Premier Foods-owned dessert brand, has appointed Delaney Lund Knox Warren (DLKW) to handle its 3m [pounds sterling] advertising account. The agency pitched against DDB London and Banks Hoggins O'Shea/FCB.
The review, handled by Agency Insight, is part of an initiative to relaunch the Ambrosia brand. Premier Foods bought the brand from Unilever Bestfoods last December and is planning to invest significant sums in the brand and marketing support.
DLKW has worked on the Ambrosia brand in the past, but lost the account in February 2000 after Unilever moved the business into roster agency HHCL/Red Cell, the last agency to have worked on the ...