Clayton, Mo., Stay-at-Home Mom Builds Company Out of Decorating Nursery.

Byline: Virginia Baldwin Gilbert

Jan. 9--Kim Gellman, 35, thought she had missed being part of the Internet generation.

"You know, the people who learned about it in college or as kids. I missed that," she said. "Younger people seemed more Internet savvy."

But she has been a quick learner. Eight years ago, when Gellman became a stay-at-home mom, she began selling customized bedding, furniture and gifts for babies at fairs and shows. At the time, Gellman thought she'd open a store when her baby started school.

But at a friend's urging, she got on the Internet instead.

Now, her baby is 7 years old, and his brother is 5. She hasn't gotten around to opening a ...

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