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Article: Future frequency; Despite hurdles, many companies look to profit from RFID tags.(Radio Frequency Identification)
- Article from:
- Crain's Detroit Business
- Article date:
- June 28, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Andrew Dietderich
Mike Lowry, CEO of Lowry Computer Products Inc., searches far and wide for ways to expand his Brighton company, but says he needn't look further than his two black Labradors for the next big thing.
That's because his dogs are embedded with radio frequency identification, or RFID. Should the dogs turn up hurt or in a pound, Lowry's vet can wave a wand near the dogs to identify them.
It's the same technology that can be applied to any industry, from tracking the movement of toilet paper in retail to determining where and when tires were made in the auto-supply industry.
And with the mandate by Wal-Mart Stores ...