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Article: United Mileage Plus Chooses Unica Corporation's Affinium to Enhance Customer Communications.

Article from:
Business Wire
Article date:
June 29, 2004
Copyright

WALTHAM, Mass. -- Top Airline Loyalty Program Uses Leading Enterprise Marketing Management Software Suite to Manage Direct Marketing Programs to 44 Million Members

Unica Corporation, a worldwide provider of award-winning Enterprise Marketing Management (EMM) solutions, today announced that United Mileage Plus(R) has chosen Unica's Affinium(TM)to automate, simplify and more finely segment its membership communications. Mileage Plus, voted the number one frequent flyer program by readers of Business Traveler magazine for eight years running, selected Unica's Affinium Suite to help enhance its marketing technology platform and improve the effectiveness and ...

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