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Article: Think outside the low-carb box; Staid cultures hamper creation of brands with real personality.(Viewpoint)
- Article from:
- Advertising Age
- Article date:
- June 28, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: STEVEN ADDIS
Food marketers' latest, and distinctly un-enterprising, recipe for success is blitzing the consumer with low-carb everything. In many cases the products at the end of the research and production lines are borderline unpalatable, and they certainly won't become consumer favorites anytime soon. But we shouldn't be surprised because this is a classic symptom of the fact the ingredient in shortest supply right now is marketers' courage.
Innovation has been sucked out of the corporate culture. Corporate giants let others take the risk, wait for proven success by an independent brand or what they see as a surefire trend, and then swoop in ...
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Article: SHOW YOUR REAL PERSONALITY - WRITE IT ON A VAN ; ...
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667 words
...I WAS writing something about my family's involvement with trade union politics and their membership of the Communist Party and it suddenly struck me that revolution was our family business: if we'd had a van, it would have said on the side, "Joseph Henry Sayle & Son - Revolution, Mayhem and
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