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Article: The father of public relations: Edward L. Bernays. (Section 1: Drawing from the Past to Build the Future)
- Article from:
- Communication World
- Article date:
- January 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The TV director is having fits in the control booth. In the studio, the floor manager slashes his index finger across his throat in a frantic signal to the talk-show host to end the interview. The three cameramen exchange glances. The interview is already two minutes overtime and the studio crew is coming unglued.
Oblivious to them all, the talk-show host, Maury Povich, calmly asks his guest:
"At 94, Mr. Bernays, what are your plans?" And with actress Liv Ullman good-naturedly waiting her turn to be interviewed about her new book, Edward Bernays replies:
"First of all, Mr. Povich, I'm 95, although my doctor says that, physiologically, I'm only ...