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Article: Best sites focus on customers; Strong content, user feedback, detailed analytics key to successful b-to-b Web site, experts say.(Web Sites)
- Article from:
- BtoB
- Article date:
- June 28, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ROGER SLAVENS
Web gurus and front-line marketers agree that building a successful Web site today-especially a b-to-b one-has much more to do with being truly customercentric than it does with what innovative technologies or techniques you use.
"The primary mission of any good Web site should be giving your customers what they want, not what you think they want,'' said Paul Horstmeier, director of Internet and marketing services for Hewlett-Packard Co. "Any special features or content are a means to the same end-customer satisfaction.''
Horstmeier maintained such a vision when he helped redesign HP.com as well as the company's private, ...