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Article: Following a vision to success.(Peter Cleveland's 50 Steps for Business Success, book)(Book Review)
- Article from:
- Strategic Finance
- Article date:
- February 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Institute of Management Accountants. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* BOOKSHELVES ARE CROWDED WITH HOW--TO books full of hints and tricks for performing whatever activity is covered, though they often fail to guide the reader through the complexities of the subject, leaving out many helpful techniques. Peter Cleveland's 50 Steps for Business Success is different. It starts with the basis for all businesses--the vision of what the owner wants to accomplish--and continues step-by-step through encouragement of employee action based on that vision to continual re-evaluation of the vision with changing market conditions, and it backs up its information with real-life case histories.
Cleveland is a managing partner and senior vice ...