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Article: A&B's Coffee Rio going national.(News Extra)(Adams and Brooks Inc.)
- Article from:
- Professional Candy Buyer
- Article date:
- May 1, 2004
CopyrightCOPYRIGHT 2004 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- Consumer demand for Coffee Rio has prompted Adams & Brooks, Inc. to re-evaluate its line. With its customer service department receiving an average of 20 to 30 consumer calls per week regarding the item, the company has redesigned its product packs and is expanding its distribution.
Russ Case, director of sales and marketing, explains: "Consumers from all over the country are inquiring about the product and looking for retail outlets that carry it."
He notes Coffee Rio products are primarily offered on the West Coast, but limited national distribution through Trader Joes has boosted consumer awareness.
He explains that many ...