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Article: Minute Maid(R) Premium Light Limbos Its Way to Half the Calories and Sugar of Orange Juice; 'Limbo' Ad Features the Ultimate Challenge for the Light Orange Juice Beverage.
- Article from:
- PR Newswire
- Article date:
- July 6, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOUSTON, July 6 /PRNewswire/ -- Minute Maid Premium Light features its "light" appeal in a new advertising spot called "Limbo," which began airing July 5. The 15-second spot showcases a Minute Maid Premium Light orange juice carton demonstrating how low it can go. Minute Maid Premium Light masters the limbo stick because it has half the calories and sugar of orange juice.
The commercial, created by Detroit-based Doner Advertising, is launching on national networks and cable programming.
"This advertisement showcases the greatest asset of Minute Maid Premium Light -- 1/2 the calories and sugar of orange juice," said Adriana Salinas, Minute Maid ...