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Article: IPC shrinks size of Marie Claire.(Media)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 24, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IPC Media is set to reduce the size of Marie Claire in the next few weeks in response to its flagging circulation. The glossy magazine has seen its readers defect to rivals Glamour and Cosmopolitan over the past few years.
The new American A4-size, which is smaller than its rival glossies, but still larger than the handbag-sized Conde Nast-owned Glamour, will be rolled out nationally in an attempt to give Marie Claire a makeover.
The title's circulation declined by 9.8 per cent year on year and 4.2 per cent period on period to 360,789 according to the July to December 2003 Audit Bureau of Circulations (ABC) figures.
In the past, the publisher ...