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Article: The Customer Management Market Continues its Rebound as SAP Takes the Lead; ERP Leader SAP Becomes Largest CRM Vendor in 2004.
- Article from:
- PR Newswire
- Article date:
- July 8, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON, July 8 /PRNewswire/ -- AMR Research today released market statistics that customer management applications rebounded in 2003, growing 4%, and is projected to grow by 6% in 2004, faster than any other enterprise application category. The report also shows the emergence of SAP as the new market leader.
For the Customer Management Applications Report, 2003-2008, AMR Research surveyed over 100 companies with revenues ranging up to $5 billion about their customer management budgets, investments, priorities and goals in 2004 and 2005. AMR Research defines the customer management market as the business processes touching sales, marketing, customer service, ...