|
|
Article: Predictions for Christmas 2004 Holiday Decorating Season from Unity Marketing; Traditional Christmas Red & Green Will Be Top Colors.
- Article from:
- Business Wire
- Article date:
- July 9, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
STEVENS, Pa. -- Holiday and seasonal decorating is a passion for 85 percent of U.S. households with Christmas taking the lead as the single most important decorating holiday. The market for holiday and party decorations topped $14.1 billion in 2003. Christmas generates more than half of all industry sales, $7.6 billion, according to new research from Unity Marketing.
"Today there is a strong home design and decorating shift toward simplicity. People are getting rid of the clutter in their homes and being more selective about purchasing new decor items," says Pam Danziger, president of Unity Marketing and author of Why People Buy Things They Don't Need.
...