|
|
Article: New RAB study suggests radio advertising bounced back in March.(Field Reports)(Radio Advertising Bureau )(Brief Article)
- Article from:
- Response
- Article date:
- June 1, 2004
CopyrightCOPYRIGHT 2004 Questex Media Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- A recent study conducted by the Radio Advertising Bureau (RAB) reveals that radio advertising rebounded with double-digit revenue during March 2004. The combined total local and national advertising sales figures showed a 10-percent increase from the same month last year.
Local dollars continued to hold onto a lead in the month of March--gaining ground over ...
Related newspaper, magazine, and journal articles:
|
|
Article: Ad spending keeps growing. (Radio Advertising ...
Broadcasting & Cable;
February 9, 1998 ;
601 words
...Radio advertising topped $13 billion for the first time last year according to the Radio Advertising Bureau. In fact, it nearly topped ... to $10.74 billion. Network radio advertising totaled $498 million in 1997 ...
|
|