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Article: Media Roundup: Luxury travel trumps tax brackets.
- Article from:
- PR Week (US)
- Article date:
- July 12, 2004
CopyrightCOPYRIGHT 2004 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Luxury-travel outlets are targeting travelers in the upper-middle and middle classes in an effort to make high-end vacations appeal to a wider audience. By David Ward.
A trip to Disney World with the family or a driving tour of the Midwest might still qualify as a vacation for the vast majority of Americans.
But the middle to upper-middle class is increasingly joining the wealthy in splurging on high-end holidays that tax the bank account while delivering on the desire for pampered luxury. And just as that willingness to spend more has evolved, so has the journalism that showcases the options.
While traditional travel writing in recent years ...