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Article: Joy of Japan: 'Lost in Translation' spurs Tokyo travel boom.(Media & Technology)

Article from:
Los Angeles Business Journal
Article date:
June 28, 2004
Author:
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KYOTO, Japan -- Seven thousand miles away, in New York, Chris Alcazar heard Japan's siren song. The 36-year-old hastily booked a flight and visited the world's No. 2 economy for the first time.

Why? He saw "Lost in Translation," Sofia Coppola's award-winning film set here in Kyoto and Tokyo.

"After seeing the movie, Japan didn't seem too Foreign anymore," explained Alcazar, vice president at a Manhattan hospital, over a beer in Kyoto. "Many of us overseas have idealized notions of what Japan is like, but no real way of knowing how to operationalize those ideas. The movie succeeded in showing the different faces of Japan."

It's a common ...

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