When most of us think of improvisation, the term brings to mind stand-up comedy and TV shows like "Whose Line Is It Anyway?" Although comedians do use improvisation, it's not strictly their purview. It can be put to use for more serious pursuits, and those who use it for training find it extremely effective.
Alain Rostain discovered improvisation in 1991, while working as a consultant for PricewaterhouseCoopers. He immediately recognized its implications for business and began taking classes to become more adept. In 1993, he left to form Creative Advantage, a New York-based consultancy. Early on, he used improvisation as a tool for creativity and brainstorming; now, CA ...