Article: U.S. Bank, Piper saw `future,' but it didn't work; `Synergies' between bank, brokerage proved illusory.(BUSINESS)(On Business)

Byline: Neal St. Anthony; Staff Writer

The CEO of newly independent Piper Jaffray Companies lectured earlier this week at the University of Minnesota on why cultural and other differences between bankers and brokers resulted in the failure of Piper's 1998 merger into neighboring U.S. Bancorp.

It could have been subtitled, "The dumb things millionaire executives will do when swept up by Wall Street-size waves."

For the right price, just about any corporate executive will crow about "synergies" that internal skeptics - and the next crew of executives - say never amounted to much.

U.S. Bancorp, now under new management, is wonderfully ...

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