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Article: First the church, then the steeple, then 'your logo here'.(WORLD)
- Article from:
- The Christian Science Monitor
- Article date:
- July 13, 2004
CopyrightCOPYRIGHT 2004 The Christian Science Publishing Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Isabelle de Pommereau Correspondent of The Christian Science Monitor
FRANKFURT -- Over the past decade, giant commercial billboards have changed the look of many European cities. Whether at Berlin's Brandenburg Gate or Rome's Trevi Fountain, ads on historic structures have become a key way to finance their repair.
But Germany has taken the trend to new - and controversial - heights. In Frankfurt, the scaffolding of the famed 15th-century Gothic steeple of Bartholomew Cathedral now sports a Panasonic poster.
Throughout Germany, churches are renting their facades for commercial messages. Supporters hail the development as an ingenious ...