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Article: Time Warner Cable in New York to offer Hindi-language pay-per-view films.

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Knight Ridder/Tribune Business News
Article date:
July 13, 2004
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By Soo Youn, Daily News, New York Knight Ridder/Tribune Business News

Jul. 13--Bollywood is coming to town -- on cable.

Glitzy, melodramatic, Hindi-language films from India are being showcased on Time Warner Cable's movie order channel for a trial run in July and August.

It's just the latest in a big push by the cable net to milk its ethnic audience for the big bucks pay-per-view movies represent.

While on-demand services represent barely 3 percent of cable revenues, Time Warner said it's one of their most popular items.

"We have such diverse audiences in our franchise. We recognize that not everyone is into Hollywood hit ...

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