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Article: Initial offering: M&S Grill offers a broad menu and casual environment to McCormick & Schmick's fans.(Restauratour)
- Article from:
- Chain Leader
- Article date:
- July 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The narrow streets of the tony Reston Town Center in Reston, Va., are lined with upscale shops and restaurants. On one of those streets is McCormick & Schmick's, the casual-upscale seafood restaurant. On the other side of the same street, in a nicely visible corner space, is M&S Grill, McCormick & Schmick's casual offshoot.
To some operators, that setup might scream "cannibalization." But Doug Schmick, president of the Portland, Ore.-based restaurant company that bears his name, says it's working well.
"We find that markets that have enjoyed McCormick & Schmick's are markets that embrace M&S Grill as well," says Schmick. And indeed, at 11:30 a.m. on a ...